How to select
The most important part of the web site concept is the domain name. Get it wrong and your site may never show its full potential. What makes a good domain name you ask? Unless you are going to the trouble and expense of establishing a new trade name business where you will have thousands of domain choices with a new word or new words added to your industries strongest keyword, for example "chameleonpaint.com" or "giraffedomain.com" you are going to have to buy or register the best keyword name that you can afford.
Keywords
The most searched keywords for this site are domain name, so in the ideal world you would choose "domainname" with .com or .co.uk, but as you have properly realized these names have long gone. Some are being used for web sites, but most are parked with one page adverts which can produce revenue and with the hope making a sale and profit in the future. Domain can be combined with the next most important keyword which is "domainregistration" or "cheapdomain" or you can add a descriptive word which will sound nice, "wonderfuldomain" or "insantdomain" but this may be an existing trade name you will need to check. The main point is that these are not good keywords, not many people search for a wonderful domain. It is still better to combine the top keyword with a lesser one to make the name, we had to settle for "domainweb" which are both keywords to this industry.
Are keywords really that important?
There are three main reasons why keywords are paramount.
1, Some of the major search engines add weight to web sites that have keywords in their domain names. Search on msn Windows Live, using your industries keywords and a large proportion of the results contain domain names as keywords. For new sites this may be the only organic traffic you will receive for many months.
2, When people search, organic or ppc the click rate is significantly higher if the domain name is the same or very similar to their search word or words.
3, The sale conversion rate is much higher, customers trust short keyword impressive domain names.
Test the domain name before you buy or register
Lets face it we are all so absorbed in the world of our industries and business that we can convince ourselves that we have found a great domain name. Ask people who know absolutely nothing about your industry what the domain name means, the response should be instant without prompting. A good domain name should instantly tell your visitor what you sell or the information or services that you offer. If the name is technical or specialized to your industry you will have to test it on junior members of your organization.
Michael Shield is a writer and web site developer from Essex in the United Kingdom learn more about domain name registration at http://www.domainweb.biz
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